Coke Worldwide is known for its innovative campaign which are focusing on simple changes added to the lives of its customers to bring a drastic change in its utility. Similarly here i found one more such awesome campaign idea by Coca-Cola from Vietnam.
For its ‘2ndLives’ campaign in Vietnam, the brand launched a line of 16 innovative bottle caps that turns empty bottles into a totally new, and useful object.
Each bottle cap is designed differently, giving the bottle a different function once screwed on. Some examples include a paintbrush, water spray, pencil sharpener, lamp and squeeze bottle.
According to a video, the brand will be giving away 40,000 caps in Vietnam before rolling out the campaign to the rest of Asia.
Watch the video below to find out more:
Coke has always been innovative in its work and campaigns across the world. Keep a check what happens around you soon.
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