Coke uses empty bottles to make them Into toys, sharpeners and more.

Coke Worldwide is known for its innovative campaign which are focusing on simple changes added to the lives of its customers to bring a drastic change in its utility. Similarly here i found one more such awesome campaign idea by Coca-Cola from Vietnam.

For its ‘2ndLives’ campaign in Vietnam, the brand launched a line of 16 innovative bottle caps that turns empty bottles into a totally new, and useful object.

Each bottle cap is designed differently, giving the bottle a different function once screwed on. Some examples include a paintbrush, water spray, pencil sharpener, lamp and squeeze bottle.

According to a video, the brand will be giving away 40,000 caps in Vietnam before rolling out the campaign to the rest of Asia.

Watch the video below to find out more:






Coke has always been innovative in its work and campaigns across the world. Keep a check what happens around you soon.

Till then #KeepSharingKeepLearning

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